Wednesday, 13 May 2009

I absolutely love this ad but probably more because I am a bird/animal enthusiast rather than its groundbreaking strategy. You can't fault the creative idea, its so simple and brilliant. I didn't think that the execution fitted all that well with the concept/campaign line though...'squash made from naturally sourced ingredients, be natural', I suppose you could make the link that the squash is so natural that even a bird wants to drink it, but I still think this is a bit weak. Its such a shame because this could have been a really great ad, instead it just feels like some team has had a great creative idea and then tried to make it fit the strategy instead of the idea coming from the strategy.

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