Wednesday, 13 May 2009
I do sometimes wonder what kind of person it takes to make the time and effort to complain (ridiculously) about an ad. Don't get me wrong, some ads do overstep the mark and are rightly banned. I can also understand why some react so passionately about shock type ads concerning sensitive issues...what I CAN'T understand is why on earth someone would seriously make a complaint about a milk ad for apparently being racist! The adverts message is made clear enough...purification, i.e. the milk is filtered. The cow is not symbollic of a person and they are not suggesting that to be pure you have to be white...seriously! Mountain, molehill?!
Thank goodness the ASA recognised the ludicrousy of the complaint and have cleared the ad of breaching any codes. I suggest that the complainants in question find a hobby...attend a yoga class...
I absolutely love this ad but probably more because I am a bird/animal enthusiast rather than its groundbreaking strategy. You can't fault the creative idea, its so simple and brilliant. I didn't think that the execution fitted all that well with the concept/campaign line though...'squash made from naturally sourced ingredients, be natural', I suppose you could make the link that the squash is so natural that even a bird wants to drink it, but I still think this is a bit weak. Its such a shame because this could have been a really great ad, instead it just feels like some team has had a great creative idea and then tried to make it fit the strategy instead of the idea coming from the strategy.
Thursday, 7 May 2009
This is the stuff of dreams surely...a hotel room that is in fact a restored boeing 727 placed amidst the treetops in the Costa Verde National Park in Costa Rica.
The plane was salvaged from San Jose airport, where it had been left in state of disrepair after years of service for South Africa Air and a Colombian airline called Avianca Airlines. Five trucks were used to transport the aircraft piece-by piece to the depths of the Jungles of Manuel Antonio where it was then transformed into the luxury two bedroom suite.
Sod staying in a treehouse in Turkey...I want to stay in a plane up in the trees in Costa Rica!