Friday, 3 April 2009
Aaaaaargh, enough with the awful in-house ads already!
After all of the steps forward advertising has taken with understanding the consumer, recognising the importance of a solid strategy, and exploring the potential to entertain....these stupid and painful to watch, in-house, amateur ads are taking us mammoth strides backwards!!
Obviously companies need to tighten their purse strings at the moment but you can't just ignore years of research and advancements in advertising and simply bash out make-do alternatives. A smaller budget doesn't have to mean crap ads, it just requires creative thinking to determine the best way to get maximum impact out of that budget.
Note to clients:
1. Ditching your ad agency may save you money in the short term but it will cost you in the long term!
2. Shit ads will not sell your product! Fact!