Strategy is key!

Jeremy Bullmore: In praise of Antinomies from JWT on Vimeo.

Really interesting and relevant presentation by Jeremy Bullmore. There have been quite a few campaigns of late that been very creative but lack any real groundbraking strategy, the best ads are those that manage to happily marry the two. I am a big believer in the notion that design without strategy creates art and design with strategy produces results. From my experience I have learnt that the answer almost always lies in the research. It is the research that supplies the invaluable nuggets of information that inspire and allow the creative solutions to blossom.